The following countries were included: Germany, United Kingdom, France, Switzerland, the Netherlands, Denmark, Sweden, Turkey, and Russia. The report covers the current state and trends of the secondhand sales industry in different countries, as well offers an overview of as consumer preferences and demand drivers. Some data points on B2B Secondhand Commerce are also included. This report covers the global B2C and C2C Secondhand E-Commerce and offline market in Europe. Each of these had a customer base well above 10 million across available markets. However, when aggregated, the following were among the top local ones: Lithuanian Vinted, UK-based Depop, Rebelle from Germany, as well as French Vestiaire Collective. With that, the ranking of E-Commerce market players differed on the country level in Europe. In the developed markets of the European region, a share of consumers who have had an experience with purchasing secondhand clothing ranged from 20% to 75% during the pandemic.Īpart from secondhand clothing, European consumers also increasingly purchased pre-owned furniture and books, and for some countries, these were the most popular product categories, according to figures cited in the report.įurthermore, in Europe, the largest demand growth on average is likely to come from the younger generations in Europe and from online channels. On the country-level in Europe secondhand consumer profiles differ, but a general trend exists
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